Why McLaren's Headquarters is Always in Popular Movies


McLaren Racing has been making waves not just on the racetrack but also in the entertainment world. CEO Zak Brown has a marketing background, which helps him understand that Formula 1 (F1) teams need to connect with a wider audience, especially with hits like Netflix's Drive to Survive boosting interest in the sport.

Brown believes that merging sports and entertainment is key. He noted how the show has opened up F1 to many new fans, especially in the United States. McLaren has embraced this trend by showcasing its stunning headquarters—the McLaren Technology Centre (MTC)—in various pop culture projects, reminding everyone that it's not just about racing but also about being part of mainstream entertainment.

The MTC itself is a uniquely designed building by architect Norman Foster, featuring a cutting-edge wind tunnel and an impressive lake. It’s become a popular backdrop for films. One notable use was in the Star Wars prequels, particularly in the Andor series. The MTC's futuristic style and high-tech vibe made it fit perfectly into the sci-fi world. For the filmmakers, it felt authentic and natural, which helped McLaren subtly promote its brand.

The MTC didn't stop there. It appeared in the Fast & Furious spin-off, Hobbs & Shaw, where it was depicted as the high-tech headquarters of the villain. The film showcased several McLaren cars, blending racing culture with Hollywood action.

In addition, the MTC was featured prominently in F1's upcoming movie, which is using both the interior and exterior of the centre for various scenes. McLaren even went the extra mile by allowing Brad Pitt to drive one of their competitive cars at the Circuit of the Americas, adding a real-world thrill to the fictional story.

The MTC attracts filmmakers because it's incredibly versatile—serving as everything from a futuristic spaceport to a high-tech villain’s lair. With the continuing popularity of F1 in popular media, it's likely we'll see the MTC on screen again soon.

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